Your trusted home for getting home
Zillow is the housing super app — an ecosystem of products and services designed to provide a seamless, end-to-end transaction experience for renters, shoppers, buyers and sellers, as well as the real estate professionals who serve them. Founded to empower people with information so they can find the right home, Zillow is synonymous with U.S. residential real estate and is the most visited, most trusted1 name in the industry. “Zillow” is searched more often than “real estate,”2 and two-thirds of the residential real estate audience is on Zillow today.3
Zillow® has been helping people get home for nearly 20 years.
Making home a reality for more and more people
Zillow is the #1 U.S. residential real estate app, with about 4x more daily active users than the next company in the category. It’s no wonder Google dubbed it an “app that defined a generation.”
Zillow Group’s highly engaged U.S. internet traffic is on par with that of other iconic platforms such as Spotify, Reddit and Netflix,4 and our internal data shows more than 80% of those visits come to the platform organically.
Zillow is here for you, every step of the way
Real estate is incredibly personal — and for most people, it’s the biggest transaction they’ll ever make.
Zillow is built on a deep understanding of movers’ needs and a motivation to help you accomplish your moving goals. Whether you start by requesting to connect with an agent or learn about your financing options, Zillow works to understand your unique situation in order to connect you with a local real estate professional who can tailor their services to you, help you explore options, and be your advocate to win your next home.
That’s also why Zillow provides a suite of products and services that supercharge real estate professionals. We help agents across the country do business more efficiently so they can spend more time on what matters: helping movers get home. With digital workflows, client and performance insights, and smart communication tools, Zillow shows up for our real estate agent partners so they can better show up for our shared customers.
Modernizing the real estate experience
Buying and selling real estate is a difficult process to navigate, because it is fragmented and complex. Your journey from your current home to your new home includes many steps — research, shop, tour, finance, appraise, inspect, negotiate an offer, close and move — all with no central navigator.
Until now.
Zillow, the housing super app, solves these real pain points by providing seamless solutions integrated within the same ecosystem. With new functionality and features continuously improving the app and site, as well as connections to great agent partners and expert loan officers at Zillow Home Loans, Zillow offers a better experience for renters, buyers and sellers.
Features that make every step easier:
Renting, Reinvented
Just as Zillow is transforming how people buy and sell homes, we’re also building a better experience for renters and housing providers.
Historically, there hasn’t been a single place to see all available homes for rent, from single-family houses to big apartment buildings. Zillow Rentals is changing that. And we’re doing more than help you search: Renters on Zillow can compare costs, tour, apply — and, in many cases, sign a lease, pay rent securely, and even build their credit history by having their on-time rent payments reported to major credit bureaus.
For housing providers, Zillow Rentals provides one easy digital platform to list, book tours, screen applicants, create and sign leases, and collect rent payments. Zillow Rentals is #1 in partner satisfaction in our category for return on marketing investment5 as we deliver high-intent, qualified renters and add real value for our multifamily partners.6
Building a better real estate future for all
In addition to innovative products that help people get home, Zillow is working hard in other ways to push housing laws and the real estate industry forward in the best interest of consumers. As a category leader, Zillow publishes authoritative research and uses its voice to advocate for policies that make real estate more accessible, affordable and transparent.
Below are just a few examples of this ongoing work.
Zillow has publicly supported:
- Stronger fair housing practices
- Choice and transparency in the housing market
- Reforming anti-consumer rules and practices
- Modernization of antiquated regulations so consumers and real estate professionals can leverage technology to simplify real estate processes
- Zoning reform and other pro-density proposals that would create more housing opportunities and supply
- Expansion of protections against discrimination for source of income
- Improvements to the housing choice voucher program
Tools and features Zillow has launched:
- Affordability calculators and Zillow Home Loans’ BuyAbility tool to help buyers understand what they can afford
- Reporting of on-time monthly rent payments to help renters build their credit
- Monthly rent summary and upfront cost breakdowns that help renters understand what the true cost of a rental home might be when shopping
- Down payment assistance information on every listing
- Increasing the number of rentals on Zillow that accept housing assistance
- A universal rental application for a flat fee, reducing upfront costs for renters
- An open-source Fair Housing Classifier to mitigate the risk of bias or illegal “steering” within AI-powered search and chatbots
1. Source: Zillow 2024 State of the Brand Report
2. Source: Google Trends
3. Source: Zillow Group monthly unique visitors divided by “real estate” unique visitors (as defined by Comscore). Zillow Group includes Zillow, Trulia, Hotpads, StreetEasy, and dotloop brands.
4. Source: Comscore data for July 2024–June 2025.
5. Zillow internal data and estimates, 2024
6. Zillow Rentals defines “multifamily” properties as those with 25 or more units.
