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Helping people get home since 2006

Zillow’s ecosystem of products and services is designed to provide a seamless, end-to-end transaction experience, helping renters, shoppers, buyers and sellers with every step of their journey. Founded to empower people with information so they could find the right home, Zillow is synonymous with real estate. As the most visited, most trusted1 name in the industry, “Zillow” is searched more often than “real estate,”2 and our data indicates 70% of all home buyers and sellers use Zillow at some point in their transaction.

Zillow® is making home a reality for more and more people.

Your trusted home for getting home.

As the No. 1 U.S. residential real estate app, with 3x more daily active users than others in the category, it’s no wonder Zillow Group was honored as having an “app that defined a generation.”

Zillow Group’s highly engaged U.S. internet traffic is on par with that of other iconic platforms such as Spotify, Reddit and Netflix3, and our internal data shows more than 80% of those visits come to the platform organically.

Zillow is here for you, every step of the way

Real estate is an incredibly personal experience — and for most people, it’s the biggest transaction they’ll ever make. 

Zillow is built on a deep understanding of movers’ needs and a motivation to help you accomplish your moving goals. When you request to connect with an agent, Zillow works to understand your unique situation in order to connect you with a local real estate professional who can tailor their services to you, help you explore options, and be your advocate to win your next home.

That’s also why Zillow provides a suite of products and services that helps most agents across the country do business more efficiently. This means agents can spend more time on what matters: helping you get home. In short, Zillow shows up for our real estate agent partners so they can better show up for you.

Couple browsing Zillow on a phone

Modernizing the real estate experience

Buying and selling real estate is a difficult process to navigate, because it is fragmented and complex. Your journey from your current home to your new home includes many steps — research, shop, tour, finance, appraise, inspect, negotiate an offer, close and move — all with no central navigator.

Until now.

Zillow, the housing super app, solves these real pain points by providing seamless solutions integrated within the same ecosystem. With new functionality and features continuously improving the app and site, as well as connections to great agent partners and expert loan officers at Zillow Home Loans, Zillow offers a better experience for renters, buyers and sellers.  

Some of these features include:

For shoppers: Maximize the home shopping experience with tech tools like 3D Home® tours, immersive floor plans, natural language search and co-shopping, all available in the Zillow app.

For buyers: Understand what you can afford and find the right mortgage through Zillow Home Loans; connect with a local Zillow Premier Agent® partner to help you find your next place; or book a tour to see your favorite listing in person.

For sellers: Sell your house your way and capture buyer attention with Listing Showcase.

For renters and landlords: Manage rental applications, payments and more through Zillow Rental Manager; and boost your credit by paying rent on time.

Building a better real estate future for all

In addition to innovative products that help people get home, Zillow is working hard in other ways to push housing laws and the real estate industry forward in the best interest of consumers. As a category leader, Zillow publishes authoritative research and uses its voice to advocate for policies that make real estate more accessible, affordable and transparent. 

Below are just a few examples of this ongoing work.

Zillow has publicly supported:

  • Stronger fair housing practices
  • Changes to anti-consumer rules that stifle choice and transparency in the real estate market
  • Modernization of antiquated regulations so consumers and real estate professionals can leverage technology to simplify real estate processes
  • Zoning reform and other pro-density proposals that would create more housing opportunities and supply
  • Expansion of protections against discrimination for source of income
  • Improvements to the housing choice voucher program

Tools and features Zillow has launched:

  • Mortgage calculators to help buyers understand what they can afford
  • Reporting of on-time monthly rent payments to help renters build their credit 
  • Monthly rent summary that helps renters understand what the true cost of a home might be
  • Down payment assistance information on every listing
  • Increasing the number of rentals on Zillow that accept housing assistance

1. Source: Zillow State of the Brand Report
2. Source: Google Trends
3. Source: Comscore data for the month of December, 2023