Get a head start with Zillow Preview
With Zillow Preview℠, your home appears on Zillow before it goes active on the market. This lets you and your agent build early demand with the largest online audience of buyers and refine your strategy before your listing goes live.
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How Zillow Preview gives you an edge
Gauge buyer interest early and gain insights so you can sell confidently.
Reach the largest audience of buyers
Zillow Preview gets your home in front of 235 million average monthly users, reaching the largest online real estate audience before your listing goes live.
Stand out to serious buyers sooner
Zillow Preview gives your home early exposure, and you’ll even get an extra boost with special placement in buyers’ search results.
Stand out to serious buyers sooner
Zillow Preview gives your home early exposure, and you’ll even get an extra boost with special placement in buyers’ search results.
Stand out to serious buyers sooner
Zillow Preview gives your home early exposure, and you’ll even get an extra boost with special placement in buyers’ search results.
Now you can test before you go live
With Zillow Preview, you and your agent can track saves, shares and tour requests to get early buyer feedback and refine your strategy.
Frequently asked questions
- What is Zillow Preview?
Zillow Preview is a way to publicly introduce your home to buyers before it officially goes active on the market. It will also appear on the listing brokerage’s and agent’s own website.
- Why should I use Zillow Preview?
Zillow Preview gives your home a head start.
You gain early exposure to the largest public online audience of active home shoppers in the country. During the Preview period, your listing receives prioritized placement in search and saved-home alerts, helping more buyers discover it sooner.
You can also work with your agent to determine what listing details you are ready to share during the Preview period. Because the listing is publicly visible and generates engagement signals like views, saves, shares and tour requests, you and your agent can use real-time buyer response to refine your pricing and strategy before the listing goes fully active.- Does Zillow Preview limit where my home can be seen later?
No. Zillow Preview adds broad exposure — it does not limit future visibility. When your home goes fully active in the MLS, it can be marketed according to your agent’s standard process and local MLS rules.
- Do buyers have to work with my agent to see my home?
No. Zillow Preview listings are publicly visible. Buyers do not need to work with a specific brokerage or agent to see your home.
- I’m selling my home without an agent (FSBO). Can I use Zillow Preview?
No. Zillow Preview is available only through agents at brokerages that have partnered with Zillow for this program.
Gain a selling advantage
Start your home-selling journey with confidence knowing your selling strategy has been tested in front of shoppers on Zillow.
*”Real estate professionals” includes the real estate agents and brokers, mortgage lenders and loan officers, property managers, and other professionals you interact with through Zillow. Zillow Premier Agent is an advertising program that helps connect customers to local real estate professionals. Zillow Premier Agent partners are paid advertisers and are not affiliated with Zillow, Inc. brokerage or any of its affiliates.
